More evidence adventure travel is hot
February 12th, 200750+ Canadians tell pollsters their appetite for adventure travel is growing. The Vancouver Sun quotes a Leger Marketing survey:
“. . .77 per cent of Canadian baby boomers say they’re more adventurous in their travel choices than their parents were. Almost half (44 per cent) say they’re travelling to more exotic destinations than they were a decade ago. And when they arrive, 52 per cent say they’re more likely to engage in activities from scuba diving to zip-lining, instead of just lying on a beach.”
Boomer definitions of adventure travel are quite broad. Volunteer travel (voluntourism), learning trips and eco-tourism fit the category. Savvy travel operators are flocking to provide services; U.S. examples include Road Scholar, iExplore and Learning Destinations.
