Item: Sara Lee targets empty nest Baby Boomers with single-serving frozen pies called Simple Sweets. . .yet another product introduction based on the brilliant premise that empty nest households will find small portions more convenient and useful.

Item: Two out of every five Americans age 55 to 64 are obese, according to data from the Center for Health Statistics at the Centers for Disease Control and Prevention (CDC). Half of this population suffers from high blood pressure, putting them at above average risk for heart disease and stroke.

Question: Is this really the kind of consumer product “targeting” 50+ Americans need?

This entry was posted on Tuesday, March 27th, 2007 at 8:09 am and is filed under Health Care, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.