Earlier this month, I wrote about the rapid growth of social networking at Eons. That site’s business model calls for developing large-scale traffic and advertising revenue. But smaller networking sites serving Boomer interests are thriving, too. A case in point is Boomer Women Speak, started by Dotsie Bregel 2002. The site’s mission: to “help women live their passions” at midlife. Boomer Women Speak has about 2,000 members, 60 lively forums and thousands of posts. The most popular areas: marriage, single life, grandchildren and travel. Faith-oriented discussions also are crowded, Bregel says. “Women are embracing these forums because of the anonymity. Some don’t care about that, but others have a screen name. So women will post comments like, “I haven’t even told my best friend this . . .but here’s what’s going on—what do you think?” In late 2005, Bregel decided to extend beyond the free discussion forums, starting up a paid-subscriber association for professional Boomer Women looking for services beyond online conversation. The National Association of Baby Boomer Women provides professional networking, visibility and public relations services and discounts on services for its 425 members.

This entry was posted on Monday, April 23rd, 2007 at 7:00 am and is filed under Entrepreneurs, Media, Social Networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.