http://www.50plusdigital.com/blog/2007/04/abc-news-thinks-madison-avenue-gets-it Media for life's next chapter Thu, 04 Dec 2008 06:47:58 +0000 http://wordpress.org/?v=2.3.3 http://www.50plusdigital.com/blog/2007/04/abc-news-thinks-madison-avenue-gets-it#comment-58 Going Like Sixty Sat, 28 Apr 2007 17:27:37 +0000 http://www.50plusdigital.com/blog/2007/04/abc-news-thinks-madison-avenue-gets-it#comment-58 I saw the same report and had great skepticism that Mad. Avenue will wake up. For at least two decades they have been saying that once you reach 40 your brands are set for the rest of your life. Therefore I loved the comment that this GENERATION has no brand loyalty. So for twenty years Mad. Ave. has been wrong. I saw the same report and had great skepticism that Mad. Avenue will wake up. For at least two decades they have been saying that once you reach 40 your brands are set for the rest of your life.
Therefore I loved the comment that this GENERATION has no brand loyalty.
So for twenty years Mad. Ave. has been wrong.

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