For all the talk about the importance of fitness to Boomers, the big U.S.-based gyms do precious little to attract them. Clubs in big cities like Bally focus strictly on buff 20-somethings in their ads, and adamantly refuse to target the 50+ market, which has the motivation and money to work out. They’re following the age-old marketing adage of the auto industry, to wit: you can sell a young man’s car to an old man, but not the other way around. Now, Associated Press reports, niche gym operators are springing up to serve the 50+ and senior markets. Players include Healthfit, Club 50 and Nifty after Fifty. Some of these outfits are franchises, in case you’re thinking of tapping into the midlife bulge market.

This entry was posted on Friday, June 22nd, 2007 at 12:48 pm and is filed under Advertising, Entrepreneurs, Fitness, Health Care, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.