Comments on: A magazine for the 60+ market http://www.50plusdigital.com/blog/2007/07/a-magazine-for-the-60-market Media for life's next chapter Sun, 12 Oct 2008 02:28:09 +0000 http://wordpress.org/?v=2.3.3 By: Tom Mann http://www.50plusdigital.com/blog/2007/07/a-magazine-for-the-60-market#comment-146 Tom Mann Wed, 25 Jul 2007 01:31:21 +0000 http://www.50plusdigital.com/blog/2007/07/a-magazine-for-the-60-market#comment-146 Mark, An interesting thing has happened for The Erickson Tribune (www.EricksonTribune.com). Now that we have reached a critical mass, 6.4 million copies delivered a month, advertisers are knocking on our door. Our average reader is 65+, so I don't think age is as much as a issue as some would think. I think it's more about delivering mass. I'm still debating how many advertising PARTNERS we'll take (I'm leaning towards limiting it to four) but I think you'll start to see the market opening up soon. Regards, Tom Tom Mann Publisher, The Erickson Tribune Mark,

An interesting thing has happened for The Erickson Tribune (www.EricksonTribune.com). Now that we have reached a critical mass, 6.4 million copies delivered a month, advertisers are knocking on our door. Our average reader is 65+, so I don’t think age is as much as a issue as some would think. I think it’s more about delivering mass. I’m still debating how many advertising PARTNERS we’ll take (I’m leaning towards limiting it to four) but I think you’ll start to see the market opening up soon.

Regards,

Tom

Tom Mann
Publisher, The Erickson Tribune

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