Yahoo’s chief marketing guy in New York is joining a start-up focused on Boomer grandparents called Grantparents.com. The site already publishes a newsletter, and plans a fall launch of a social networking site. Jerry Shereshewsky also is CMO of one of two companies funding the start-up, Laser Partners. The other is TMS Partners. A brief ClickZ article is here. The other notable media targeting grandparents is Grand Magazine, which is in its third year of publication and claims circulation of 125,000.

This entry was posted on Friday, July 27th, 2007 at 8:46 am and is filed under Advertising, Grandparents, Marketing, Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.