Nissan Chairman Carlos Ghosn told his companies engineers recently that they need to start thinking more seriously about the global aging phenomenon and how it impacts their products. Quoted at the web site Monday Morning:

“There is no doubt that 10 years down the road, the average age of a human being living on the planet is going to be higher”, said Ghosn, who heads both Japan’s Nissan Motor Co and its French partner Renault. “The average consumer on earth is going to be much older. We know also that usually the purchasing power is with older people. [That means] more money in the hands of the seniors and more seniors on earth”, he said. Carmakers like Nissan must therefore develop more speciality cars with devices such as cameras that make parking easier and reduce the risk of a stiff neck, he told a forum of engineers at Nissan’s Tokyo headquarters.

Via The Mature Market.

This entry was posted on Thursday, August 2nd, 2007 at 10:42 am and is filed under Aging, Automotive, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.