The New York Times reports that Ann Taylor is planning a retail clothing chain targeting Boomer women. Let’s hope they do a better job than the Gap’s Forth & Towne, which announced plans to fold in February. Is the market underserved? Sure. But age-targeted retailing is a mine field, as Gap discovered.

This entry was posted on Monday, August 13th, 2007 at 8:37 am and is filed under Marketing, Retailing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.