Eons continues to show strong progress on audience development compared with AARP or ThirdAge, the two other largest 50+ web sites. It’s not just the number of people visiting Eons, but their engagement with the site that is impressive. Eons strategy focuses on social networking and that seems to be paying off in the number of pages viewed and length of visit–key metrics for overall audience development and advertising success. Some key data points that caught my eye in new July data from Compete.com:

Unique visits: This is the broadest measure of traffic–the number of times an individual visits a website in a month. Eons and ThirdAge were bigger than AARP in July.

Engagement: Here’s where you see Eons’ social networking strategy paying off. Eons total page views are much higher than either ThirdAge or AARP. And the average length of visit is three times as long.

This entry was posted on Friday, August 10th, 2007 at 8:05 am and is filed under Media, Social Networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.