Eons issued a press release yesterday marking the site’s first anniversary. Along with trends already noted here, the release offers this perspective from Compete on Eons’ broader audience development:

According to Web analytics company Compete, Inc., if compared to the top 50 most-trafficked Web sites by 50-plus people, eons.com would rank No. 3 in the amount of time these people spend on the site in a single visit “The amount of time that Web visitors spend on Eons tells marketers that baby boomers are drawn to the Web 2.0 offerings and communities that Eons has aggregated,” said Don McLagan, CEO of Compete, an Eons partner. “Eons visitors aren’t merely touching the site, they are immersing themselves in discussions and in online relationships, and that’s a powerful message to marketers who are eager to reach this affluent population.”

I’m checking to see if the broader list of top 50 sites is available, and will post.

This entry was posted on Tuesday, August 14th, 2007 at 9:36 am and is filed under Marketing, Media, Social Networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.