Humor in marketing
August 7th, 2007Tom Mann isn’t backing down. A debate over humor in marketing and aging broke out here and elsewhere online a few weeks ago, with Mann’s Erickson communities taking a bit of a beating in the commentary. Unbowed, Tom is back this week with a new video spoof of Budweiser’s celebrated Wassup ad campaign, created by Erickson community residents and assisted by a video-savvy grandson. Kind of cute, I’d say…but let the debate continue….
August 7th, 2007 at 3:38 pm
1. Why not parody something current and fresh?
2. Wasn’t sure if this spot was for home or newspaper.
Where is the USP? Benefits?
I’m not a fan of cute for cute’s sake.
August 8th, 2007 at 9:23 am
It’s not a commercial. It’s a home-made non-professional video on YouTube. It’s not selling anything - simply shot for fun.
And you could tell everybody was having fun doing it.