Is Martha Stewart jumping into the 50+ market?

August 7th, 2007

Martha Stewart Living Omnimedia may be working on a magazine for “older women,” according to Women’s Wear Daily. Sounds like whatever Martha is cooking up is still in very early stages–an editor isn’t yet on board. But WWD speculates that Omnimedia hopes to take a bite out of More, the hit Meredith title that was named Advertising Age Magazine of the Year in 2006. Launched in 1998, More has current circulation of 1.1 million.

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