Advertising Age speculates about a possible magazine launch for Boomer women from Martha Stewart Living OmniMedia. This follows an earlier piece in Women’s Wear Daily and no new ground is broken, since MSLO isn’t confirming anything. But the buzz around Stewart, along with Ann Taylor’s confirmed plans to launch a new apparel chain for Boomer women, points to growing interest in the segment from major corporations. It’s especially interesting that both these companies already cater to Boomer women in a big way, but seem to perceive an opportunit to get a sharper focus on the demo. Ad Age notes that MSLO flagship Martha Stewart Living’s median reader age is 46.7.

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