http://www.50plusdigital.com/blog/2007/08/martha-stewarts-boomer-mag-ad-age-weighs-in Media for life's next chapter Thu, 04 Dec 2008 07:22:26 +0000 http://wordpress.org/?v=2.3.3 http://www.50plusdigital.com/blog/2007/08/martha-stewarts-boomer-mag-ad-age-weighs-in#comment-919 50+Digital » Blog Archive » Martha Stewart Living confirms plan to launch magazine targeting older women Fri, 20 Jun 2008 21:36:04 +0000 http://www.50plusdigital.com/blog/2007/08/martha-stewarts-boomer-mag-ad-age-weighs-in#comment-919 [...] Martha Stewart Living Omnimedia (MSLO) confirmed for the first time that it is planning a magazine for older Boomer women, but said the launch is on hold due to the slow economy.  No timeline for launching the new magazine has been announced. The news surfaced in Women’s Wear Daily, which reports that the magazine’s working title is “M.” Earlier reports on this can be found here. [...] […] Martha Stewart Living Omnimedia (MSLO) confirmed for the first time that it is planning a magazine for older Boomer women, but said the launch is on hold due to the slow economy.  No timeline for launching the new magazine has been announced. The news surfaced in Women’s Wear Daily, which reports that the magazine’s working title is “M.” Earlier reports on this can be found here. […]

]]> http://www.50plusdigital.com/blog/2007/08/martha-stewarts-boomer-mag-ad-age-weighs-in#comment-269 Robert Knechtel Thu, 06 Sep 2007 16:13:23 +0000 http://www.50plusdigital.com/blog/2007/08/martha-stewarts-boomer-mag-ad-age-weighs-in#comment-269 Marketers and media giants smell pay dirt as boomers swell the aging population. I read that there currently are around 140 new skin care product launches annually and growing. Marketers and media giants smell pay dirt as boomers swell the aging population. I read that there currently are around 140 new skin care product launches annually and growing.

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