Martha Stewart’s Boomer mag: Ad Age weighs in
August 28th, 2007Advertising Age speculates about a possible magazine launch for Boomer women from Martha Stewart Living OmniMedia. 
This follows an earlier piece in Women’s Wear Daily and no new ground is broken, since MSLO isn’t confirming anything. But the buzz around Stewart, along with Ann Taylor’s confirmed plans to launch a new apparel chain for Boomer women, points to growing interest in the segment from major corporations. It’s especially interesting that both these companies already cater to Boomer women in a big way, but seem to perceive an opportunit to get a sharper focus on the demo. Ad Age notes that MSLO flagship Martha Stewart Living’s median reader age is 46.7.
September 6th, 2007 at 10:13 am
Marketers and media giants smell pay dirt as boomers swell the aging population. I read that there currently are around 140 new skin care product launches annually and growing.
June 20th, 2008 at 3:36 pm
[…] Martha Stewart Living Omnimedia (MSLO) confirmed for the first time that it is planning a magazine for older Boomer women, but said the launch is on hold due to the slow economy. No timeline for launching the new magazine has been announced. The news surfaced in Women’s Wear Daily, which reports that the magazine’s working title is “M.” Earlier reports on this can be found here. […]