Comments on: Older consumers get the most junk mail http://www.50plusdigital.com/blog/2007/08/older-consumers-get-the-most-junk-mail Media for life's next chapter Sat, 19 Jul 2008 21:38:14 +0000 http://wordpress.org/?v=2.3.3 By: stopthejunkmail.com blog http://www.50plusdigital.com/blog/2007/08/older-consumers-get-the-most-junk-mail#comment-316 stopthejunkmail.com blog Sun, 16 Sep 2007 22:03:38 +0000 http://www.50plusdigital.com/blog/2007/08/older-consumers-get-the-most-junk-mail#comment-316 <strong>Why are Baby Boomers Targets for Direct Mailers?...</strong> Gidday, As a follow-up to our Press Release this week about the 2nd quarter 2007 Junk Mail Report it appears we have created some discussion about Baby Boomers and who exactly is in this demographic and why are they one of the most targeted groups of ... Why are Baby Boomers Targets for Direct Mailers?…

Gidday,
As a follow-up to our Press Release this week about the 2nd quarter 2007 Junk Mail Report it appears we have created some discussion about Baby Boomers and who exactly is in this demographic and why are they one of the most targeted groups of …

]]> By: Margot http://www.50plusdigital.com/blog/2007/08/older-consumers-get-the-most-junk-mail#comment-217 Margot Wed, 29 Aug 2007 22:13:17 +0000 http://www.50plusdigital.com/blog/2007/08/older-consumers-get-the-most-junk-mail#comment-217 Gidday, Thanks for picking up our junk mail 2nd quarter survey report statistics about the older population being targets for postal junk mail. Our survey actually shows that over 60% of participants are over the age of 45 which does includes the Boomers. We have seen this trend time and time again over many quarters. As to why this is the case we can only surmise that the over 45's are the biggest direct mail shopping community and shop regularly at peak marketing times. We are not experts on why junk mail is sent out, we just try to help consumers reduce their junk mail as best we can. Cheerio, Margot at stopthejunkmail.com Gidday,

Thanks for picking up our junk mail 2nd quarter survey report statistics about the older population being targets for postal junk mail. Our survey actually shows that over 60% of participants are over the age of 45 which does includes the Boomers.
We have seen this trend time and time again over many quarters.

As to why this is the case we can only surmise that the over 45’s are the biggest direct mail shopping community and shop regularly at peak marketing times. We are not experts on why junk mail is sent out, we just try to help consumers reduce their junk mail as best we can.

Cheerio,
Margot at stopthejunkmail.com

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