Older consumers get the most junk mail
August 29th, 2007So says stopthejunkmail, a subscription service that helps people reduce direct mail delivery. Their quarterly 
survey say more than 40 percent of consumers getting unwanted mail are 65 or older (the survey refers to these folks as Boomers, which is incorrect). The site doesn’t say why this is the case, but I’ll speculate that older people not be as familiar with the array of “do not mail” services available. The Direct Marketing Association has a service that carries a $1 charge and gets you off lots of big lists. The DMA page also tells you how to get off specific company lists. Direct mail reduction is one solid way to act on growing environmental concern about all that wasted paper, printing and mailing waste.
August 29th, 2007 at 4:13 pm
Gidday,
Thanks for picking up our junk mail 2nd quarter survey report statistics about the older population being targets for postal junk mail. Our survey actually shows that over 60% of participants are over the age of 45 which does includes the Boomers.
We have seen this trend time and time again over many quarters.
As to why this is the case we can only surmise that the over 45’s are the biggest direct mail shopping community and shop regularly at peak marketing times. We are not experts on why junk mail is sent out, we just try to help consumers reduce their junk mail as best we can.
Cheerio,
Margot at stopthejunkmail.com
September 16th, 2007 at 4:03 pm
Why are Baby Boomers Targets for Direct Mailers?…
Gidday,
As a follow-up to our Press Release this week about the 2nd quarter 2007 Junk Mail Report it appears we have created some discussion about Baby Boomers and who exactly is in this demographic and why are they one of the most targeted groups of …