50+Digital is partnering with the Chicago Sun-Times to create an exciting new special section focused on the next chapter for Boomers. The first edition of 50+Living appears in today’s Sun-Times as a 12-page pullout section; we’re providing editorial horsepower for the project.

Newspapers remain an ideal channel for reaching Boomers. Among adults age 50-59 years of age, 52 percent read a newspaper daily—and 60 percent are regular Sunday readers, according to the Newspaper Association of America. [pdf] Some other newspapers around the country have experimented with content specifically targeting this demo, including The Washington Post, which recently published 50Plus: Boomers Put Old on Hold.

The first Sun-Times 50+Living section focuses on personal finance. Some of the key articles:

Spinning the wheel on Social Security. How to decide when to begin taking a payout.

Why the financial pros are targeting women. A look at the move by financial services giants to step up their marketing to affluent female investors.

Long term care insurance a good hedge. Sun-Times financial columnist Terry Savage looks at the pros and cons.

The index for the full section is here.

This entry was posted on Monday, September 24th, 2007 at 2:51 pm and is filed under 50+Living, Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.