Dick Stroud writes about the first anniversary this week of RLTV, noting marketplace skepticism that senior housing mogul John Erickson’s tv network venture will succeed. Challenges include getting wider distribution, and convincing marketers to target 50+ audiences. My take: one of RLTV’s major challenges will be appealing to Boomers as they age into this demographic, since most refuse to think of themselves as senior or retired.

If you haven’t seen RLTV programming, check out their extensive video archive.

This entry was posted on Tuesday, September 18th, 2007 at 8:26 am and is filed under Advertising, Marketing, Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.