The latest social networking site for Boomers launched officially today. TeeBeeDee is led by Robin Wolander, the founder of Parenting Magazine, and aims to be an “experience network.” TeeBeeDee has been a soft launch mode for some months now, and is backed with $4.8 million in venture funding. The company also has a few interesting players on board; Shelby Bonnie, founder of CNET, is a director, and Trish McDermott, a former “vp of romance” at Match.com, will write about “dating makeovers.” (How many companies can say they have a former vp of romance on board?) Here’s what Wolander has to say in the launch release:

“Baby boomers are a vital generation with 4 billion years of experience. And now we have entered another life stage. The kids are leaving home, we are dealing with aging parents, and we have a desire or need to change the focus of our relationships and careers. . .TeeBeeDee enables members to share experiences and information about everything from relationships to work, families, hobbies, and passions.”

As noted here and elsewhere, Boomers are going to adopt online networking in big numbers–just as they’ve embraced every other communication tool that’s come along. And the market will be expanding dramatically as Boomers age in. But it’s still a matter of who will be able to grab share and develop audience loyalty by making site users comfortable and getting them to feel they are part of a community.

First impressions of TeeBeeDee:

• Looks like it’s aiming more upscale than Eons, which has a mass look and appeal.
• Visually, very similar to Eons.
• Lots of content about sex after 40

Let us know what you think after you poke around the site a bit.

This entry was posted on Monday, September 17th, 2007 at 8:52 pm and is filed under Media, Social Networking, Venture Capital. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.