At least, that’s what the Financial Post thinks. The paper reports that growing numbers of marketers are tired of unsuccessful efforts targeting 18-to-35 year olds, and have realized Boomers have the money and preferable consumer habits. And here’s one you don’t see every day: Canada’s biggest traditional department store–The Bay–is pinning its hopes for survival on the 50+ crowd. According to one analyst:

[Boomers are]….”the only hope department stores have to survive in Canada. They will never get young people to open up their wallets so they have to get older customers to shop there,” he said. “This should have happened 10 years ago when everyone was blindly chasing youth.”

Can you think of a single mainstream department store in the U.S. that would admit this? I can’t.

This entry was posted on Monday, October 1st, 2007 at 1:26 pm and is filed under Advertising, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.