More is sponsoring a one-day Reinvention Convention in New York next Tuesday. It’s a consumer event featuring usual-suspect speakers on midlife issues like money, diet and careers. Wachovia and Harley-Davidson are sponsoring, and today’s New York Times says the conference is “a sign of the shifting attitudes toward older consumers.” More is a standout success story in convincing marketers to target 40+ women, but no one has cracked the code yet with a similar title for men. The only magazine that comes close is Rodale’s Best Life, which has seen its rate base jump to 450,000 and ad pages soar. But it targets a slightly younger target (35-54). And More publisher Brenda Saget Darling tells the Times certain categories “still have this obsession with youth,” especially fashion.

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