Baltimore ad agency Planit is posting a series of podcasts focused on the Boomer market to promote its Mature Market division. The first program features an interview with Susan Ayers Walker, technology writer for AARP.org and founder of the SmartSilvers Alliance. Susan talks about ecommerce and other consumer technologies, and how to tailor campaigns to Boomers. Planit plans to distribute the podcast series on iTunes, and will be doing four more episodes in the monhs ahead. Note to Planit: cool idea, but your “Mature Market” group needs a different name. “Mature” won’t fly in the Boomer space.

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