Newsday editorial cartoonist Walt Handelsman seems to be driving a major surge in traffic at the Newsday website, with a good deal of the gains coming from his wonderful Boomer send-up noted here before the holidays, “Bored, Tubby Mild.” The New York Times notes that Newsday waas one of the top five sites in December, with 6.45 million unique visitors. That’s double or triple Newsday’s usual numbers. The paper credited Handelsman’s move into animated cartoons for the gain:

One cartoon that recently attracted viewers featured a baby boomer couple coping with aging problems like knee replacements, using the song lyrics “Bored, tubby and mild” sung to the tune of “Born to Be Wild.” Mr. Handelsman, who is 51 and falls into the baby boomer demographic himself, began using an online technology in 2006 to create animated video snippets and now has his own blog on the Newsday site.

Handelsman has won two Pulitzer prizes for cartoons.

This entry was posted on Monday, January 21st, 2008 at 9:47 am and is filed under Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.