JWT Boom and C&R Research released high-level findings from its latest round of research in the Boomer Heartbeat series. C&R’s BoomerEyes unit, led by Anne Wall, does some of the best work around on the 50+ market. The new research focuses in on the leading edge Boomers, age 60-64, in three specific areas of life:

• The empty nest
• The role of technology
• The role of employment and the workplace

I didn’t find anything too surprising in the findings, to wit:

• Empty nesters might be a little sad about kids leaving the house, but for the most part are enjoying their new freedoms
• Boomers have always embraced new technology, and are using just about every form of it as they age.
• Work remains important to Boomers, and many are working “in retirement.”

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