IBM media exec thinks Boomers will drive online video subscription businesses

January 31st, 2008

Paid subscription and pay-per-view video have a bright future–and both will be driven by Boomer consumers, according to Saul Berman, who heads IBM’s global media and entertainment strategy practice. In this interview with Beet.TV at the recent AlwaysOn conference in New York , Berman talked about the broad trends IBM sees comin down the road in the ongoing advertising and content revolution.

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