Martha Stewart Living confirms plan to launch magazine targeting older women
June 20th, 2008Martha Stewart Living Omnimedia (MSLO) confirmed for the first time that it is planning a magazine for older Boomer women, but said the launch is on hold due to the slow economy. No timeline for launching the new magazine has been announced. The news surfaced in Women’s Wear Daily, which reports that the magazine’s working title is “M.” Earlier reports on this can be found here.
July 7th, 2008 at 1:48 pm
I’m surprised that Martha Stewart Omnimedia isn’t charging forward with these plans. My clients, who are targeted towards this demographic, are finding that one of the beauties of the older demographic is that they still have money . . . the benefits of longer careers and social security.