Comments on: PWC study: Older audiences will sustain traditional media amidst accelerating change http://www.50plusdigital.com/blog/2008/06/pwc-study-older-audiences-will-sustain-traditional-media-amidst-accelerating-change Media for life's next chapter Thu, 04 Dec 2008 08:15:11 +0000 http://wordpress.org/?v=2.3.3 By: Bonnie McEwan http://www.50plusdigital.com/blog/2008/06/pwc-study-older-audiences-will-sustain-traditional-media-amidst-accelerating-change#comment-936 Bonnie McEwan Thu, 24 Jul 2008 21:31:52 +0000 http://www.50plusdigital.com/blog/2008/06/pwc-study-older-audiences-will-sustain-traditional-media-amidst-accelerating-change#comment-936 I'm often marveled about this too. Where it shows up to me is in my business, which is marketing for progressive nonprofit organizations. The senior people in my client organizations are mostly Boomers who are eager to get their organizations covered by the traditional media. Their younger staff members could care less and are interested in Web 2.0, podcasts, blogging and all of the other digital options. But the "take away" for me is this: the people who are the decision makers rely on print media, along with some TV. That's likely to be the case for some time. I’m often marveled about this too. Where it shows up to me is in my business, which is marketing for progressive nonprofit organizations.

The senior people in my client organizations are mostly Boomers who are eager to get their organizations covered by the traditional media. Their younger staff members could care less and are interested in Web 2.0, podcasts, blogging and all of the other digital options. But the “take away” for me is this: the people who are the decision makers rely on print media, along with some TV. That’s likely to be the case for some time.

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