If you’d like to learn more about the 50+ market from a global perspective, you can tune into live streaming webcasts of The Silver Market Phenomenon symposium sessions live from Toyko this week. The symposium examines the growing 55-plus population globally, and considers why the market is still underdeveloped from a product a service standpoint. I contributed an article to the book looking at the impact of aging audiences on mass media in the U.S., chiefly newspapers. I’ll be discussing the article as part of a panel discussion the first morning of the symposium.

If you’re in the U.S. this is something of a night owl event due to the time zone changes. The conference takes place on Friday and Saturday, and gets underway Friday morning at 9:15AM Tokyo time. That’s 8:15pm Eastern time on Thursday in the U.S., so you can take it from there! The conference organizers advise that the sessions may also be archived for viewing later, so I’ll post that whenever the taped video becomes available.

If you would like to tune in live, the streaming video will be located here.

This entry was posted on Wednesday, October 1st, 2008 at 4:45 pm and is filed under Aging, Culture, Economy, Financial Services, Health Care, Silver Market Phenomenon, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.