Midwest business decision makers focused on the 50+ market have a great opportunity to learn and network in Chicago in early March. The What’s Next Boomer Business Summit brings together leading companies, analysts and journalists in the market March 5-6. The event is co-sponsored by Mary Furlong & Associates, one of the leading marketing and consulting companies in the field, and the Business Forum on Aging, the business-to-business network of the American Society on Aging (ASA).

The What’s Next conference is billed as a pre-conference to the larger annual ASA conference, March 7-10, also in Chicago this year.

I’m serving on the local planning committee for the What’s Next summit, and will moderate a panel on 50+ entrepreneurship featuring Jeff Williams of BizStarters, Chicago entrepreneur Amy Hilliard of ComfortCake Company and Mary Furlong, whose new book Turning Silver into Gold: How to Profit in the New Boomer Marketplace deals with 50+ business start-ups.

Conference registration information is here.